FLO
Turkey's largest footwear retailer, selling shoes, bags and sportswear online and through a vast store network.
FLO at a glance
FLO is a website and one of the most visited sites in Türkiye, currently ranked #75 in the country. It was founded in 1998 by Not publicly disclosed and is headquartered in Istanbul, Turkey. Today FLO is owned by FLO Mağazacılık ve Pazarlama A.Ş.. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through product sales, franchise operations. Its closest rivals include trendyol.com, lcwaikiki.com, defacto.com.tr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Türkiye, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Türkiye86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Türkiye
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| flo | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Türkiye web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Türkiye
Company information
- Website
- flo.com.tr
- Sector
- Technology
- Owner
- FLO Mağazacılık ve Pazarlama A.Ş.
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 1998
- Headquarters
- Istanbul, Turkey
- Employees
- 10,000+
- Ownership
- FLO Mağazacılık ve Pazarlama A.Ş. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1 billion annual revenue (est.)
- Languages
- Turkish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $1 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
FLO operates a technology platform focused on Türkiye. Turkey's largest footwear retailer, selling shoes, bags and sportswear online and through a vast store network. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Franchise operations
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Türkiye
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Türkiye)
- #75 in this index
- Sector rank
- Leading technology site in Türkiye
- Global rank
- 6500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| trendyol.com | ≈ 9 million / month | #76 class competitor | — |
| lcwaikiki.com | ≈ 6.7 million / month | #77 class competitor | — |
| defacto.com.tr | ≈ 4.5 million / month | #78 class competitor | — |
What is FLO?
FLO (flo.com.tr) is a technology platform serving users in Türkiye. Turkey's largest footwear retailer, selling shoes, bags and sportswear online and through a vast store network. It ranks #75 among the most visited websites in the country in this index, within the technology category.
Who owns FLO?
The site is operated by FLO Mağazacılık ve Pazarlama A.Ş., founded by Not publicly disclosed. The company was established in 1998 and is headquartered in Istanbul, Turkey. It employs around 10,000+.
Traffic and audience
Traffic estimates place FLO at roughly 15 million visits per month, about 0.5 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How FLO makes money
Revenue comes primarily from product sales, alongside franchise operations.
Competitors in Türkiye
Its closest rivals include trendyol.com, lcwaikiki.com, defacto.com.tr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
FLO is founded in Istanbul, Turkey.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #75 among the most visited websites in Türkiye.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns FLO?
FLO is operated by FLO Mağazacılık ve Pazarlama A.Ş.. Private company structure, based on public filings and press reporting.
Where is FLO headquartered?
FLO is headquartered in Istanbul, Turkey.
When was FLO founded?
FLO was founded in 1998 by Not publicly disclosed.
How many employees does FLO have?
FLO employs approximately 10,000+ people.
What is FLO's revenue?
FLO's revenue: ≈ $1 billion annual revenue (est.).
Who are FLO's competitors?
Main competitors in Türkiye include trendyol.com, lcwaikiki.com, defacto.com.tr.
How does FLO make money?
Mainly product sales, franchise operations.
Is FLO publicly traded?
No — FLO is not listed as an independent public company; it is operated by FLO Mağazacılık ve Pazarlama A.Ş..
How many visitors does FLO get?
Third-party estimates place FLO at roughly 15 million visits per month, mostly from Türkiye, with 68% mobile traffic.
Is FLO safe?
FLO is an established technology site founded in 1998 and ranked #75 in Türkiye; use the official domain flo.com.tr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsflo.com.tr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageTürkiye and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos