Fido
Rogers' value-oriented mobile brand with plans and devices.
Fido at a glance
Fido is a technology website and one of the most visited sites in Canada, currently ranked #153 in the country. It was founded in 1996 by Microcell and is headquartered in Toronto, Canada. Today Fido is owned by Rogers Communications. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through wireless subscriptions. Its closest rivals include koodomobile.com, freedommobile.ca, virginplus.ca.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Canada, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Canada86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Canada
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| fido | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Canada web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Canada
Company information
- Website
- fido.ca
- Sector
- Technology
- Owner
- Rogers Communications
- Owner type
- Subsidiary of public company
- Founders
- Microcell
- Founded
- 1996
- Headquarters
- Toronto, Canada
- Employees
- 1,000+
- Ownership
- Rogers Communications controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- English, French
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Fido operates a technology platform focused on Canada. Rogers' value-oriented mobile brand with plans and devices. Revenue comes mainly from wireless subscriptions, supported by the other lines listed below.
- Wireless subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Canada
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Canada)
- #153 in this index
- Sector rank
- Leading technology site in Canada
- Global rank
- 4000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| koodomobile.com | ≈ 9 million / month | #154 class competitor | — |
| freedommobile.ca | ≈ 6.7 million / month | #155 class competitor | — |
| virginplus.ca | ≈ 4.5 million / month | #156 class competitor | — |
What is Fido?
Fido (fido.ca) is a technology platform serving users in Canada. Rogers' value-oriented mobile brand with plans and devices. It ranks #153 among the most visited websites in the country in this index, within the technology category.
Who owns Fido?
The site is operated by Rogers Communications, founded by Microcell. The company was established in 1996 and is headquartered in Toronto, Canada. It employs around 1,000+.
Traffic and audience
Traffic estimates place Fido at roughly 15 million visits per month, about 0.5 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Fido makes money
Revenue comes primarily from wireless subscriptions, alongside .
Competitors in Canada
Its closest rivals include koodomobile.com, freedommobile.ca, virginplus.ca.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
Fido is founded in Toronto, Canada.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #153 among the most visited websites in Canada.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Fido?
Fido is operated by Rogers Communications. Subsidiary of public company structure, based on public filings and press reporting.
Where is Fido headquartered?
Fido is headquartered in Toronto, Canada.
When was Fido founded?
Fido was founded in 1996 by Microcell.
How many employees does Fido have?
Fido employs approximately 1,000+ people.
What is Fido's revenue?
Fido's revenue: Not publicly disclosed.
Who are Fido's competitors?
Main competitors in Canada include koodomobile.com, freedommobile.ca, virginplus.ca.
How does Fido make money?
Mainly wireless subscriptions.
Is Fido publicly traded?
Fido's ownership: Subsidiary of public company.
How many visitors does Fido get?
Third-party estimates place Fido at roughly 15 million visits per month, mostly from Canada, with 68% mobile traffic.
Is Fido safe?
Fido is an established technology site founded in 1996 and ranked #153 in Canada; use the official domain fido.ca and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsfido.ca
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCanada and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos