Expedia
Online travel booking platform for flights, hotels and packages.
Expedia at a glance
Expedia is a travel website and one of the most visited sites in United States, currently ranked #58 in the country. It was founded in 1996 by Rich Barton and is headquartered in Seattle, Washington, United States. Today Expedia is owned by Expedia Group, Inc.. Our estimates put its audience at ≈ 260 million visits per month. The business earns money mainly through commission on bookings, advertising, service fees. Its closest rivals include booking.com, tripadvisor.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 244 million / month | +2% |
| Q2 | ≈ 252 million / month | +3% |
| Q3 | ≈ 260 million / month | +3% |
| Q4 | ≈ 276 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 78 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| expedia | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in United States
Company information
- Website
- expedia.com
- Sector
- Travel
- Owner
- Expedia Group, Inc.
- Owner type
- Public company
- Founders
- Rich Barton
- Founded
- 1996
- Headquarters
- Seattle, Washington, United States
- Employees
- 17,000+
- Ownership
- Expedia Group, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $13B annual revenue
- Languages
- English and 30+ languages
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $13B annual revenue
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Expedia operates a travel booking platform focused on United States. Online travel booking platform for flights, hotels and packages. Revenue comes mainly from commission on bookings, supported by the other lines listed below.
- Commission on bookings
- Advertising
- Service fees
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #58 in this index
- Sector rank
- Leading travel site in United States
- Global rank
- 140
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| booking.com | ≈ 156 million / month | #59 class competitor | — |
| tripadvisor.com | ≈ 117 million / month | #60 class competitor | — |
What is Expedia?
Expedia (expedia.com) is a travel booking platform serving users in United States. Online travel booking platform for flights, hotels and packages. It ranks #58 among the most visited websites in the country in this index, within the travel category.
Who owns Expedia?
The site is operated by Expedia Group, Inc., founded by Rich Barton. The company was established in 1996 and is headquartered in Seattle, Washington, United States. It employs around 17,000+.
Traffic and audience
Traffic estimates place Expedia at roughly 260 million visits per month, about 8.7 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Expedia makes money
Revenue comes primarily from commission on bookings, alongside advertising, service fees.
Competitors in United States
Its closest rivals include booking.com, tripadvisor.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
Expedia is founded in Seattle, Washington, United States.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #58 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Expedia?
Expedia is operated by Expedia Group, Inc.. Public company structure, based on public filings and press reporting.
Where is Expedia headquartered?
Expedia is headquartered in Seattle, Washington, United States.
When was Expedia founded?
Expedia was founded in 1996 by Rich Barton.
How many employees does Expedia have?
Expedia employs approximately 17,000+ people.
What is Expedia's revenue?
Expedia's revenue: ≈ $13B annual revenue.
Who are Expedia's competitors?
Main competitors in United States include booking.com, tripadvisor.com.
How does Expedia make money?
Mainly commission on bookings, advertising, service fees.
Is Expedia publicly traded?
Expedia's ownership: Public company.
How many visitors does Expedia get?
Third-party estimates place Expedia at roughly 260 million visits per month, mostly from United States, with 71% mobile traffic.
Is Expedia safe?
Expedia is an established travel site founded in 1996 and ranked #58 in United States; use the official domain expedia.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsexpedia.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos