Expansión
Spain's leading business and financial daily with markets, economy and corporate coverage.
Expansión at a glance
Expansión is a news & media website and one of the most visited sites in Spain, currently ranked #115 in the country. It was founded in 1986 by Recoletos and is headquartered in Madrid, Spain. Today Expansión is owned by Unidad Editorial (RCS MediaGroup). Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through subscriptions, digital advertising. Its closest rivals include cincodias.elpais.com, eleconomista.es, elconfidencial.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Spain, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Spain86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Spain
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| expansión | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Spain web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Spain
Company information
- Website
- expansion.com
- Sector
- News & Media
- Owner
- Unidad Editorial (RCS MediaGroup)
- Owner type
- Subsidiary of public company
- Founders
- Recoletos
- Founded
- 1986
- Headquarters
- Madrid, Spain
- Employees
- 300+
- Ownership
- Unidad Editorial (RCS MediaGroup) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $70 million annual revenue (est.)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $70 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Expansión operates a news and media publisher focused on Spain. Spain's leading business and financial daily with markets, economy and corporate coverage. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Digital advertising
Products & services
International presence
- Primary market
- Spain
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Spain)
- #115 in this index
- Sector rank
- Leading news & media site in Spain
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| cincodias.elpais.com | ≈ 15 million / month | #116 class competitor | — |
| eleconomista.es | ≈ 11.2 million / month | #117 class competitor | — |
| elconfidencial.com | ≈ 7.5 million / month | #118 class competitor | — |
What is Expansión?
Expansión (expansion.com) is a news and media publisher serving users in Spain. Spain's leading business and financial daily with markets, economy and corporate coverage. It ranks #115 among the most visited websites in the country in this index, within the news & media category.
Who owns Expansión?
The site is operated by Unidad Editorial (RCS MediaGroup), founded by Recoletos. The company was established in 1986 and is headquartered in Madrid, Spain. It employs around 300+.
Traffic and audience
Traffic estimates place Expansión at roughly 25 million visits per month, about 0.8 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Expansión makes money
Revenue comes primarily from subscriptions, alongside digital advertising.
Competitors in Spain
Its closest rivals include cincodias.elpais.com, eleconomista.es, elconfidencial.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1986
Expansión is founded in Madrid, Spain.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #115 among the most visited websites in Spain.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Expansión?
Expansión is operated by Unidad Editorial (RCS MediaGroup). Subsidiary of public company structure, based on public filings and press reporting.
Where is Expansión headquartered?
Expansión is headquartered in Madrid, Spain.
When was Expansión founded?
Expansión was founded in 1986 by Recoletos.
How many employees does Expansión have?
Expansión employs approximately 300+ people.
What is Expansión's revenue?
Expansión's revenue: ≈ $70 million annual revenue (est.).
Who are Expansión's competitors?
Main competitors in Spain include cincodias.elpais.com, eleconomista.es, elconfidencial.com.
How does Expansión make money?
Mainly subscriptions, digital advertising.
Is Expansión publicly traded?
Expansión's ownership: Subsidiary of public company.
How many visitors does Expansión get?
Third-party estimates place Expansión at roughly 25 million visits per month, mostly from Spain, with 79% mobile traffic.
Is Expansión safe?
Expansión is an established news & media site founded in 1986 and ranked #115 in Spain; use the official domain expansion.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsexpansion.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSpain and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos