Etna Móveis
Popular e commerce website in Brazil.
Etna Móveis at a glance
Etna Móveis is an e-commerce website and one of the most visited sites in Brazil, currently ranked #356 in the country. It was founded in Undisclosed by Undisclosed and is headquartered in Brazil. Today Etna Móveis is owned by Undisclosed. Our estimates put its audience at ≈ 3.8 million visits per month. The business earns money mainly through advertising.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 3.6 million / month | +2% |
| Q2 | ≈ 3.7 million / month | +3% |
| Q3 | ≈ 3.8 million / month | +3% |
| Q4 | ≈ 4 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| etna móveis | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Brazil
Company information
- Website
- etna.com.br
- Sector
- E-commerce
- Owner
- Undisclosed
- Owner type
- Undisclosed
- Founders
- Undisclosed
- Founded
- Undisclosed
- Headquarters
- Brazil
- Employees
- Undisclosed
- Ownership
- Undisclosed controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Undisclosed
- Ownership
- Undisclosed
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Etna Móveis operates an online retail and marketplace platform focused on Brazil. Popular e commerce website in Brazil. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #356 in this index
- Sector rank
- Leading e-commerce site in Brazil
- Global rank
- —
What is Etna Móveis?
Etna Móveis (etna.com.br) is an online retail and marketplace platform serving users in Brazil. Popular e commerce website in Brazil. It ranks #356 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Etna Móveis?
The site is operated by Undisclosed, founded by Undisclosed. The company was established in Undisclosed and is headquartered in Brazil. It employs around Undisclosed.
Traffic and audience
Traffic estimates place Etna Móveis at roughly 3.8 million visits per month, about 0.1 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Etna Móveis makes money
Revenue comes primarily from advertising, alongside .
Competitors in Brazil
It competes with other e-commerce platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- Undisclosed
Etna Móveis is founded in Brazil.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #356 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Etna Móveis?
Etna Móveis is operated by Undisclosed. Undisclosed structure, based on public filings and press reporting.
Where is Etna Móveis headquartered?
Etna Móveis is headquartered in Brazil.
When was Etna Móveis founded?
Etna Móveis was founded in Undisclosed by Undisclosed.
How many employees does Etna Móveis have?
Etna Móveis employs approximately Undisclosed people.
What is Etna Móveis's revenue?
Etna Móveis's revenue: Undisclosed.
How does Etna Móveis make money?
Mainly advertising.
Is Etna Móveis publicly traded?
No — Etna Móveis is not listed as an independent public company; it is operated by Undisclosed.
How many visitors does Etna Móveis get?
Third-party estimates place Etna Móveis at roughly 3.8 million visits per month, mostly from Brazil, with 76% mobile traffic.
Is Etna Móveis safe?
Etna Móveis is an established e-commerce site founded in Undisclosed and ranked #356 in Brazil; use the official domain etna.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsetna.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos