Equifax Canada
Popular finance & banking website in Canada.
Equifax Canada at a glance
Equifax Canada is a finance & banking website and one of the most visited sites in Canada, currently ranked #106 in the country. It was founded in Undisclosed by Undisclosed and is headquartered in Canada. Today Equifax Canada is owned by Undisclosed. Our estimates put its audience at ≈ 6.2 million visits per month. The business earns money mainly through advertising.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 5.8 million / month | +2% |
| Q2 | ≈ 6 million / month | +3% |
| Q3 | ≈ 6.2 million / month | +3% |
| Q4 | ≈ 6.6 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Canada, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Canada86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Canada
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| equifax canada | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Canada web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Canada
Company information
- Website
- equifax.ca
- Sector
- Finance & Banking
- Owner
- Undisclosed
- Owner type
- Undisclosed
- Founders
- Undisclosed
- Founded
- Undisclosed
- Headquarters
- Canada
- Employees
- Undisclosed
- Ownership
- Undisclosed controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Undisclosed
- Ownership
- Undisclosed
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Equifax Canada operates a bank and digital financial platform focused on Canada. Popular finance & banking website in Canada. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
Products & services
International presence
- Primary market
- Canada
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Canada)
- #106 in this index
- Sector rank
- Leading finance & banking site in Canada
- Global rank
- —
What is Equifax Canada?
Equifax Canada (equifax.ca) is a bank and digital financial platform serving users in Canada. Popular finance & banking website in Canada. It ranks #106 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Equifax Canada?
The site is operated by Undisclosed, founded by Undisclosed. The company was established in Undisclosed and is headquartered in Canada. It employs around Undisclosed.
Traffic and audience
Traffic estimates place Equifax Canada at roughly 6.2 million visits per month, about 0.2 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Equifax Canada makes money
Revenue comes primarily from advertising, alongside .
Competitors in Canada
It competes with other finance & banking platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- Undisclosed
Equifax Canada is founded in Canada.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #106 among the most visited websites in Canada.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Equifax Canada?
Equifax Canada is operated by Undisclosed. Undisclosed structure, based on public filings and press reporting.
Where is Equifax Canada headquartered?
Equifax Canada is headquartered in Canada.
When was Equifax Canada founded?
Equifax Canada was founded in Undisclosed by Undisclosed.
How many employees does Equifax Canada have?
Equifax Canada employs approximately Undisclosed people.
What is Equifax Canada's revenue?
Equifax Canada's revenue: Undisclosed.
How does Equifax Canada make money?
Mainly advertising.
Is Equifax Canada publicly traded?
No — Equifax Canada is not listed as an independent public company; it is operated by Undisclosed.
How many visitors does Equifax Canada get?
Third-party estimates place Equifax Canada at roughly 6.2 million visits per month, mostly from Canada, with 82% mobile traffic.
Is Equifax Canada safe?
Equifax Canada is an established finance & banking site founded in Undisclosed and ranked #106 in Canada; use the official domain equifax.ca and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsequifax.ca
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCanada and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos