El Diario de Hoy
El Salvador's leading newspaper and digital news site.
El Diario de Hoy at a glance
El Diario de Hoy is a news & media website and one of the most visited sites in El Salvador, currently ranked #1 in the country. It was founded in 1915 and is headquartered in San Salvador, El Salvador. Today El Diario de Hoy is owned by Editorial Altamirano Madriz. Our estimates put its audience at ≈ 4 million visits per month. The business earns money mainly through advertising, subscriptions. Its closest rivals include laprensagrafica.com, diarioelsalvador.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 3.8 million / month | +2% |
| Q2 | ≈ 3.9 million / month | +3% |
| Q3 | ≈ 4 million / month | +3% |
| Q4 | ≈ 4.2 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in El Salvador, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- El Salvador86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- El Salvador
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| el diario de hoy | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the El Salvador web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in El Salvador
Company information
- Website
- elsalvador.com
- Sector
- News & Media
- Owner
- Editorial Altamirano Madriz
- Owner type
- Family-owned media
- Founded
- 1915
- Headquarters
- San Salvador, El Salvador
- Ownership
- Editorial Altamirano Madriz controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Spanish
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Family-owned media
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
El Diario de Hoy operates a news and media publisher focused on El Salvador. El Salvador's leading newspaper and digital news site. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Subscriptions
International presence
- Primary market
- El Salvador
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (El Salvador)
- #1 in this index
- Sector rank
- Leading news & media site in El Salvador
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| laprensagrafica.com | ≈ 2.4 million / month | #2 class competitor | — |
| diarioelsalvador.com | ≈ 1.8 million / month | #3 class competitor | — |
What is El Diario de Hoy?
El Diario de Hoy (elsalvador.com) is a news and media publisher serving users in El Salvador. El Salvador's leading newspaper and digital news site. It ranks #1 among the most visited websites in the country in this index, within the news & media category.
Who owns El Diario de Hoy?
The site is operated by Editorial Altamirano Madriz. The company was established in 1915 and is headquartered in San Salvador, El Salvador.
Traffic and audience
Traffic estimates place El Diario de Hoy at roughly 4 million visits per month, about 0.1 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How El Diario de Hoy makes money
Revenue comes primarily from advertising, alongside subscriptions.
Competitors in El Salvador
Its closest rivals include laprensagrafica.com, diarioelsalvador.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1915
El Diario de Hoy is founded in San Salvador, El Salvador.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in El Salvador.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns El Diario de Hoy?
El Diario de Hoy is operated by Editorial Altamirano Madriz. Family-owned media structure, based on public filings and press reporting.
Where is El Diario de Hoy headquartered?
El Diario de Hoy is headquartered in San Salvador, El Salvador.
When was El Diario de Hoy founded?
El Diario de Hoy was founded in 1915.
What is El Diario de Hoy's revenue?
El Diario de Hoy does not publish standalone revenue; income comes from advertising, subscriptions.
Who are El Diario de Hoy's competitors?
Main competitors in El Salvador include laprensagrafica.com, diarioelsalvador.com.
How does El Diario de Hoy make money?
Mainly advertising, subscriptions.
Is El Diario de Hoy publicly traded?
No — El Diario de Hoy is not listed as an independent public company; it is operated by Editorial Altamirano Madriz.
How many visitors does El Diario de Hoy get?
Third-party estimates place El Diario de Hoy at roughly 4 million visits per month, mostly from El Salvador, with 79% mobile traffic.
Is El Diario de Hoy safe?
El Diario de Hoy is an established news & media site founded in 1915 and ranked #1 in El Salvador; use the official domain elsalvador.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementselsalvador.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageEl Salvador and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos