El Nacional
Long-running Venezuelan newspaper now publishing digital-first.
El Nacional at a glance
El Nacional is a news & media website and one of the most visited sites in Venezuela, currently ranked #4 in the country. It was founded in 1943 and is headquartered in Caracas, Venezuela. Today El Nacional is owned by C.A. Editora El Nacional. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through advertising, reader contributions. Its closest rivals include eluniversal.com, efectococuyo.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Venezuela, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Venezuela86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Venezuela
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| el nacional | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Venezuela web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Venezuela
Company information
- Website
- elnacional.com
- Sector
- News & Media
- Owner
- C.A. Editora El Nacional
- Owner type
- Private media company
- Founded
- 1943
- Headquarters
- Caracas, Venezuela
- Ownership
- C.A. Editora El Nacional controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Spanish
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private media company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
El Nacional operates a news and media publisher focused on Venezuela. Long-running Venezuelan newspaper now publishing digital-first. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Reader contributions
International presence
- Primary market
- Venezuela
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Venezuela)
- #4 in this index
- Sector rank
- Leading news & media site in Venezuela
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| eluniversal.com | ≈ 6 million / month | #5 class competitor | — |
| efectococuyo.com | ≈ 4.5 million / month | #6 class competitor | — |
What is El Nacional?
El Nacional (elnacional.com) is a news and media publisher serving users in Venezuela. Long-running Venezuelan newspaper now publishing digital-first. It ranks #4 among the most visited websites in the country in this index, within the news & media category.
Who owns El Nacional?
The site is operated by C.A. Editora El Nacional. The company was established in 1943 and is headquartered in Caracas, Venezuela.
Traffic and audience
Traffic estimates place El Nacional at roughly 10 million visits per month, about 0.3 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How El Nacional makes money
Revenue comes primarily from advertising, alongside reader contributions.
Competitors in Venezuela
Its closest rivals include eluniversal.com, efectococuyo.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1943
El Nacional is founded in Caracas, Venezuela.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Venezuela.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns El Nacional?
El Nacional is operated by C.A. Editora El Nacional. Private media company structure, based on public filings and press reporting.
Where is El Nacional headquartered?
El Nacional is headquartered in Caracas, Venezuela.
When was El Nacional founded?
El Nacional was founded in 1943.
What is El Nacional's revenue?
El Nacional does not publish standalone revenue; income comes from advertising, reader contributions.
Who are El Nacional's competitors?
Main competitors in Venezuela include eluniversal.com, efectococuyo.com.
How does El Nacional make money?
Mainly advertising, reader contributions.
Is El Nacional publicly traded?
No — El Nacional is not listed as an independent public company; it is operated by C.A. Editora El Nacional.
How many visitors does El Nacional get?
Third-party estimates place El Nacional at roughly 10 million visits per month, mostly from Venezuela, with 79% mobile traffic.
Is El Nacional safe?
El Nacional is an established news & media site founded in 1943 and ranked #4 in Venezuela; use the official domain elnacional.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementselnacional.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageVenezuela and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos