The Dallas Morning News
A major Texas daily covering Dallas, state politics, business and sports.
The Dallas Morning News at a glance
The Dallas Morning News is a news & media website and one of the most visited sites in United States, currently ranked #340 in the country. It was founded in 1885 by Alfred Horatio Belo and is headquartered in Dallas, TX, USA. Today The Dallas Morning News is owned by DallasNews Corporation (Hearst). Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through subscriptions, digital advertising. Its closest rivals include houstonchronicle.com, star-telegram.com, nytimes.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| the dallas morning news | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in United States
Company information
- Website
- dallasnews.com
- Sector
- News & Media
- Owner
- DallasNews Corporation (Hearst)
- Owner type
- Subsidiary of private company
- Founders
- Alfred Horatio Belo
- Founded
- 1885
- Headquarters
- Dallas, TX, USA
- Employees
- 300+
- Ownership
- DallasNews Corporation (Hearst) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $150 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $150 million annual revenue (est.)
- Ownership
- Subsidiary of private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
The Dallas Morning News operates a news and media publisher focused on United States. A major Texas daily covering Dallas, state politics, business and sports. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Digital advertising
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #340 in this index
- Sector rank
- Leading news & media site in United States
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| houstonchronicle.com | ≈ 15 million / month | #341 class competitor | — |
| star-telegram.com | ≈ 11.2 million / month | #342 class competitor | — |
| nytimes.com | ≈ 7.5 million / month | #343 class competitor | — |
What is The Dallas Morning News?
The Dallas Morning News (dallasnews.com) is a news and media publisher serving users in United States. A major Texas daily covering Dallas, state politics, business and sports. It ranks #340 among the most visited websites in the country in this index, within the news & media category.
Who owns The Dallas Morning News?
The site is operated by DallasNews Corporation (Hearst), founded by Alfred Horatio Belo. The company was established in 1885 and is headquartered in Dallas, TX, USA. It employs around 300+.
Traffic and audience
Traffic estimates place The Dallas Morning News at roughly 25 million visits per month, about 0.8 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How The Dallas Morning News makes money
Revenue comes primarily from subscriptions, alongside digital advertising.
Competitors in United States
Its closest rivals include houstonchronicle.com, star-telegram.com, nytimes.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1885
The Dallas Morning News is founded in Dallas, TX, USA.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #340 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns The Dallas Morning News?
The Dallas Morning News is operated by DallasNews Corporation (Hearst). Subsidiary of private company structure, based on public filings and press reporting.
Where is The Dallas Morning News headquartered?
The Dallas Morning News is headquartered in Dallas, TX, USA.
When was The Dallas Morning News founded?
The Dallas Morning News was founded in 1885 by Alfred Horatio Belo.
How many employees does The Dallas Morning News have?
The Dallas Morning News employs approximately 300+ people.
What is The Dallas Morning News's revenue?
The Dallas Morning News's revenue: ≈ $150 million annual revenue (est.).
Who are The Dallas Morning News's competitors?
Main competitors in United States include houstonchronicle.com, star-telegram.com, nytimes.com.
How does The Dallas Morning News make money?
Mainly subscriptions, digital advertising.
Is The Dallas Morning News publicly traded?
No — The Dallas Morning News is not listed as an independent public company; it is operated by DallasNews Corporation (Hearst).
How many visitors does The Dallas Morning News get?
Third-party estimates place The Dallas Morning News at roughly 25 million visits per month, mostly from United States, with 79% mobile traffic.
Is The Dallas Morning News safe?
The Dallas Morning News is an established news & media site founded in 1885 and ranked #340 in United States; use the official domain dallasnews.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdallasnews.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos