BNI
The site of a major Indonesian state-owned bank.
BNI at a glance
BNI is a finance & banking website and one of the most visited sites in Indonesia, currently ranked #139 in the country. It was founded in 1946 by Government of Indonesia and is headquartered in Jakarta, Indonesia. Today BNI is owned by PT Bank Negara Indonesia Tbk. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through net interest income, fees. Its closest rivals include bca.co.id, bankmandiri.co.id, bri.co.id.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Indonesia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Indonesia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bni | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Indonesia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Indonesia
Company information
- Website
- bni.co.id
- Sector
- Finance & Banking
- Owner
- PT Bank Negara Indonesia Tbk
- Owner type
- State-owned company
- Founders
- Government of Indonesia
- Founded
- 1946
- Headquarters
- Jakarta, Indonesia
- Employees
- 28,000+
- Ownership
- PT Bank Negara Indonesia Tbk controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $6 billion annual revenue (est.)
- Languages
- Indonesian, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $6 billion annual revenue (est.)
- Ownership
- State-owned company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
BNI operates a bank and digital financial platform focused on Indonesia. The site of a major Indonesian state-owned bank. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees
Products & services
International presence
- Primary market
- Indonesia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Indonesia)
- #139 in this index
- Sector rank
- Leading finance & banking site in Indonesia
- Global rank
- 2000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bca.co.id | ≈ 18 million / month | #140 class competitor | — |
| bankmandiri.co.id | ≈ 13.5 million / month | #141 class competitor | — |
| bri.co.id | ≈ 9 million / month | #142 class competitor | — |
What is BNI?
BNI (bni.co.id) is a bank and digital financial platform serving users in Indonesia. The site of a major Indonesian state-owned bank. It ranks #139 among the most visited websites in the country in this index, within the finance & banking category.
Who owns BNI?
The site is operated by PT Bank Negara Indonesia Tbk, founded by Government of Indonesia. The company was established in 1946 and is headquartered in Jakarta, Indonesia. It employs around 28,000+.
Traffic and audience
Traffic estimates place BNI at roughly 30 million visits per month, about 1 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How BNI makes money
Revenue comes primarily from net interest income, alongside fees.
Competitors in Indonesia
Its closest rivals include bca.co.id, bankmandiri.co.id, bri.co.id.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1946
BNI is founded in Jakarta, Indonesia.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #139 among the most visited websites in Indonesia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns BNI?
BNI is operated by PT Bank Negara Indonesia Tbk. State-owned company structure, based on public filings and press reporting.
Where is BNI headquartered?
BNI is headquartered in Jakarta, Indonesia.
When was BNI founded?
BNI was founded in 1946 by Government of Indonesia.
How many employees does BNI have?
BNI employs approximately 28,000+ people.
What is BNI's revenue?
BNI's revenue: ≈ $6 billion annual revenue (est.).
Who are BNI's competitors?
Main competitors in Indonesia include bca.co.id, bankmandiri.co.id, bri.co.id.
How does BNI make money?
Mainly net interest income, fees.
Is BNI publicly traded?
BNI's ownership: State-owned company.
How many visitors does BNI get?
Third-party estimates place BNI at roughly 30 million visits per month, mostly from Indonesia, with 82% mobile traffic.
Is BNI safe?
BNI is an established finance & banking site founded in 1946 and ranked #139 in Indonesia; use the official domain bni.co.id and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbni.co.id
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndonesia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos