Baseball-Reference
A baseball statistics and history database for MLB and minor leagues.
Baseball-Reference at a glance
Baseball-Reference is a sports website and one of the most visited sites in United States, currently ranked #334 in the country. It was founded in 2000 by Sean Forman and is headquartered in Philadelphia, PA, USA. Today Baseball-Reference is owned by Sports Reference LLC. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through advertising, subscriptions. Its closest rivals include mlb.com, espn.com, fangraphs.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| baseball-reference | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in United States
Company information
- Website
- baseball-reference.com
- Sector
- Sports
- Owner
- Sports Reference LLC
- Owner type
- Subsidiary of private company
- Founders
- Sean Forman
- Founded
- 2000
- Headquarters
- Philadelphia, PA, USA
- Employees
- 50+
- Ownership
- Sports Reference LLC controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $30 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $30 million annual revenue (est.)
- Ownership
- Subsidiary of private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Baseball-Reference operates a sports media platform focused on United States. A baseball statistics and history database for MLB and minor leagues. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #334 in this index
- Sector rank
- Leading sports site in United States
- Global rank
- 2000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| mlb.com | ≈ 24 million / month | #335 class competitor | — |
| espn.com | ≈ 18 million / month | #336 class competitor | — |
| fangraphs.com | ≈ 12 million / month | #337 class competitor | — |
What is Baseball-Reference?
Baseball-Reference (baseball-reference.com) is a sports media platform serving users in United States. A baseball statistics and history database for MLB and minor leagues. It ranks #334 among the most visited websites in the country in this index, within the sports category.
Who owns Baseball-Reference?
The site is operated by Sports Reference LLC, founded by Sean Forman. The company was established in 2000 and is headquartered in Philadelphia, PA, USA. It employs around 50+.
Traffic and audience
Traffic estimates place Baseball-Reference at roughly 40 million visits per month, about 1.3 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Baseball-Reference makes money
Revenue comes primarily from advertising, alongside subscriptions.
Competitors in United States
Its closest rivals include mlb.com, espn.com, fangraphs.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
Baseball-Reference is founded in Philadelphia, PA, USA.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #334 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Baseball-Reference?
Baseball-Reference is operated by Sports Reference LLC. Subsidiary of private company structure, based on public filings and press reporting.
Where is Baseball-Reference headquartered?
Baseball-Reference is headquartered in Philadelphia, PA, USA.
When was Baseball-Reference founded?
Baseball-Reference was founded in 2000 by Sean Forman.
How many employees does Baseball-Reference have?
Baseball-Reference employs approximately 50+ people.
What is Baseball-Reference's revenue?
Baseball-Reference's revenue: ≈ $30 million annual revenue (est.).
Who are Baseball-Reference's competitors?
Main competitors in United States include mlb.com, espn.com, fangraphs.com.
How does Baseball-Reference make money?
Mainly advertising, subscriptions.
Is Baseball-Reference publicly traded?
No — Baseball-Reference is not listed as an independent public company; it is operated by Sports Reference LLC.
How many visitors does Baseball-Reference get?
Third-party estimates place Baseball-Reference at roughly 40 million visits per month, mostly from United States, with 83% mobile traffic.
Is Baseball-Reference safe?
Baseball-Reference is an established sports site founded in 2000 and ranked #334 in United States; use the official domain baseball-reference.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbaseball-reference.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos