ABOUT YOU
A Hamburg-based online fashion platform with a personalised shopping experience and many brands.
ABOUT YOU at a glance
ABOUT YOU is an e-commerce website and one of the most visited sites in Germany, currently ranked #135 in the country. It was founded in 2014 by Tarek Müller, Sebastian Betz, Hannes Wiese and is headquartered in Hamburg, Germany. Today ABOUT YOU is owned by ABOUT YOU Holding (Zalando). Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through product sales, commerce-as-a-service fees. Its closest rivals include zalando.de, bonprix.de, otto.de.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 32.9 million / month | +2% |
| Q2 | ≈ 33.9 million / month | +3% |
| Q3 | ≈ 35 million / month | +3% |
| Q4 | ≈ 37.1 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 10.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| about you | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Germany
Company information
- Website
- aboutyou.de
- Sector
- E-commerce
- Owner
- ABOUT YOU Holding (Zalando)
- Owner type
- Subsidiary of public company
- Founders
- Tarek Müller, Sebastian Betz, Hannes Wiese
- Founded
- 2014
- Headquarters
- Hamburg, Germany
- Employees
- 1,500+
- Ownership
- ABOUT YOU Holding (Zalando) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2 billion annual revenue (est.)
- Languages
- German
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $2 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
ABOUT YOU operates an online retail and marketplace platform focused on Germany. A Hamburg-based online fashion platform with a personalised shopping experience and many brands. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Commerce-as-a-service fees
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #135 in this index
- Sector rank
- Leading e-commerce site in Germany
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| zalando.de | ≈ 21 million / month | #136 class competitor | — |
| bonprix.de | ≈ 15.7 million / month | #137 class competitor | — |
| otto.de | ≈ 10.5 million / month | #138 class competitor | — |
What is ABOUT YOU?
ABOUT YOU (aboutyou.de) is an online retail and marketplace platform serving users in Germany. A Hamburg-based online fashion platform with a personalised shopping experience and many brands. It ranks #135 among the most visited websites in the country in this index, within the e-commerce category.
Who owns ABOUT YOU?
The site is operated by ABOUT YOU Holding (Zalando), founded by Tarek Müller, Sebastian Betz, Hannes Wiese. The company was established in 2014 and is headquartered in Hamburg, Germany. It employs around 1,500+.
Traffic and audience
Traffic estimates place ABOUT YOU at roughly 35 million visits per month, about 1.2 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How ABOUT YOU makes money
Revenue comes primarily from product sales, alongside commerce-as-a-service fees.
Competitors in Germany
Its closest rivals include zalando.de, bonprix.de, otto.de.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2014
ABOUT YOU is founded in Hamburg, Germany.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #135 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns ABOUT YOU?
ABOUT YOU is operated by ABOUT YOU Holding (Zalando). Subsidiary of public company structure, based on public filings and press reporting.
Where is ABOUT YOU headquartered?
ABOUT YOU is headquartered in Hamburg, Germany.
When was ABOUT YOU founded?
ABOUT YOU was founded in 2014 by Tarek Müller, Sebastian Betz, Hannes Wiese.
How many employees does ABOUT YOU have?
ABOUT YOU employs approximately 1,500+ people.
What is ABOUT YOU's revenue?
ABOUT YOU's revenue: ≈ $2 billion annual revenue (est.).
Who are ABOUT YOU's competitors?
Main competitors in Germany include zalando.de, bonprix.de, otto.de.
How does ABOUT YOU make money?
Mainly product sales, commerce-as-a-service fees.
Is ABOUT YOU publicly traded?
ABOUT YOU's ownership: Subsidiary of public company.
How many visitors does ABOUT YOU get?
Third-party estimates place ABOUT YOU at roughly 35 million visits per month, mostly from Germany, with 76% mobile traffic.
Is ABOUT YOU safe?
ABOUT YOU is an established e-commerce site founded in 2014 and ranked #135 in Germany; use the official domain aboutyou.de and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsaboutyou.de
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos